twitch streamers and their fans
MY ROLE
Senior Designer
Creative Direction, UI/UX Design, Visual Design.
Twitch reached out to me to be the sole designer for TwitchCon Las Vegas 2023. I prototyped and designed digital ad-media and videos as well as on-site posters and wallpapers.
They needed to create experiential signage design with logo inclusion for sponsors. Twitch partnered with six presenting sponsors which needed to be visible digitally as well as at the convention.
3 months start to finish with a 5 person fully remote team spread across the United States.
Project Highlights
AD media design & video creation
Branding & art direction
design of posters & wallpapers
The Problem Statement
TwitchCon is a semi-annual gaming convention for the livestreaming video platform Twitch. The idea is to create an authentic connection with the Twitch Community from all over the world and stand out being a partner with Twitch.
I provided creative for a multifaceted online and onsite campaign. I designed posters and wallpapers as well as emails, video content and digital ad designs. Having access to their powerful design system I was able to put together a visually striking and effective campaign.
The Process
After mocking up high fidelity prototypes and sending to the team for approval, they provided minimal feedback, so we were able to beat our timeframe.
