magical beings find a way to save the day
Senior Product Designer
Strategy, UI/UX Design, Front End Development, Responsive Design.
As a Product Designer, it's easy to create work for a brand you admire. So much of product design is developing a connection to the brand and getting curious about their goals.
I was inspired by Steven Universe: a coming of age story that has blossomed into a global phenomenon with an engaged and powerful following. When Steven Universe (SU) released a TV-Movie, they came to us, the in-house creative team, to help make an online splash.
UX/Ui responsive design and optimization
creation and maintenance of global microsite
increased click through rate - yt ad campagin
The Problem Statement
With the release of the secret Steven Universe Movie sponsored by Dove, the SU team realized they needed a one-stop destination microsite to house all the content for the movie.
I was intent that the hits on the website receive the numbers we had estimated by creating a strong user experience and revealing new movie content first.
The goal here was to create a website for new and current fans to get the full scoop on all Steven Universe Movie Content which included: Curated YouTube Playlists, Character Descriptions, Promotional Videos, Music, Merch, and Games.
My role encompassed everything from presenting wireframes to the team to sitting in on UX researchers focus groups to art direction and to laying out High Fidelity Prototypes for desktop and mobile layouts.
Animated gif with pixelated/jumpy sparkles
Making sparkles SVG = smooth animation
- Recieved a Webby Award for the website.
- Increased awareness and engagement.
- Project recieved positive reviews in the trades.
- Exceeded estimated website numbers (over 21,000 in the first week).