Hot Wheels id
Sweepstakes Website
The Goal - Mattel and Cartoon Network teamed up to create a custom partnership that engages fans across multiple platforms on desktop, mobile and app. This website was a "in-app experience" by living in the CN Arcade App as well as being a stand alone responsive website. It's very important to connect to kids wherever/whenever they are.
Chris' Role - Strategy, Design, Front End Development
Design Process note - After a pencil sketch I had done a quick layout in photoshop. After stepping back and examining the layout I realized that I could revisit the text colors for a much more vibrant result. See the before and after->
The Outcome - The sweepstakes ended up receiving 45,959 total entries!
Hot Wheels id website
Hot Wheels id website on a laptop
Hot Wheels id website on a iPhone
Hot Wheels id website on a iPhone
Hot Wheels id banner ads on a laptop
Visual Exploration with High Fidelity Prototypes
Before
Layout that could pop more - a bit dull
Layout that could pop more - a bit dull
After
Revisited layout made with more vibrant colors
Revisited layout made with more vibrant colors
