Chris Heller

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Hasbro Atlantis

Website with activity and ad media
The Hasbro Atlantis promotion features a easy-entry sweepstakes, prizing details, an interactive toy gallery and a “Prepare For Battle” interactive activity, which aligns with the “Going into Battle” TV commercial that was produced alongside the digital portion I was responsible for. 

The sweepstakes prizing detail includes photos of CN at Atlantis and the second prize blasters.  Kids can explore all of the blasters in an interactive gallery, which allows users to click on the different blasters to check out their features.  Hasbro's TV commercial relates to the blasters that are featured in the interactive gallery.
Design Process note - The “Prepare For Battle” activity lets users add blasters and other fun elements (sunglasses, zinc oxide, swimming mask) to a kid ready to go onto vacation. See the front-end build process->
Chris' Role - Strategy, Design, Front End Development
View Hasbro Atlantis website
The Atlantis campaign also had me create ad banners that were essentially mini “target practice” games to draw users to click through to the Atlantis website.
Hasbro Atlantis animated banner
Creating the Cartoon Network Blog Header was part of the campaign
Atlantis website front end development build process
A screenshot showing my coding process of the Hasbro Atlantis website
Atlantis website front end development build process
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