Cartoon Network partnered with Hasbro for their holiday promotion to highlight key Hasbro toys and games for the season. Kids can enter the sweepstakes for a chance to win 250 toys and games. One lucky kid wins the grand prize and 250 second prize winners win the 3 featured toys. I created a custom responsive microsite with a sweeps entry area, game and ad media for the campaign. The website also features a wish list activity where kids can create their wish list by dragging and dropping toys into a toy box and print their list. The sweepstakes received 145,316 entries.
Role - Design, DevelopmentView Hasbro Holiday website